Consumer organisation and operating models for the next normal

Many consumer-goods companies and retailers have risen to the challenges presented by the pandemic. Seven core practices can help them keep what has worked and prepare for what lies ahead.

This article was written collaboratively by the McKinsey Consumer Goods and Organization

Practices, groups that span all of our regions and include: Ayush Agnihotri, Bryan Logan,

Kristi Weaver, Oren Eizenman, Kate Lloyd George, and Lauren Ratner. May 2020

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